Online CRM helps you to boost bonds with potential customers at multiple levels and thereby set up a constant revenue stream or boost your product sales. For instance, you can split potential buyers into new, returning, loyal, bulk, or ambassadors according to their purchase records, buying patterns, priorities, opinions, as well as social mentions, among others. A quality CRM application collects this data both from your prospect files and engagements via phone, email, social websites, and website visits, and processes the data into insights for a revealing picture of your industry. In addition to providing a customer hotline, each online CRM solution will assist you to build a sales funnel, contact leads, and execute loyalty campaigns.
The first and most important thing is to make certain the app is appropriate for your company’s needs. Do not worry about the delivery method and pricing model and concentrate on getting the appropriate software. Second, you should invest some time to do proper homework on the background of the vendor and the tool of the product. Otherwise, you may end up paying a high cost if the software proves to be a bad fit.
Another important thing is you should always read the contract and understand the terms and conditions. SaaS contracts are known for clever phrasing, so be sure you know what you are getting into. Do not get suckered into an evergreen contract. Be sure about the renewal terms as well as the notice time needed to cancel the renewal.
You will be surprised to learn the gains you can obtain by negotiating cleverly. SaaS software is a competitive market and vendors will be willing to provide you a discount to earn your business and continue it. Make use of this chance to save some money. Realize that the teaser rate is provided only for a short period. Learn about the total fee you need to pay after the initial discount ends. Also, estimate the long-term cost to know what you are getting into.
We use our unique SmartScore™ system to evaluate all the products listed to help you get the best possible application. The total score comprises of the following elements (% show how much each component affects the final score):
Hover over the element to learn more about our ratings.
Main Functionality – rates the software’s ability to meet its main promise or USP.
Customization - Rates the software’s customization tools that allow the business to match the software’s functions to the business’ specific processes and current needs. Tools to watch include: custom reports; custom fields; custom business processes; logo insertions; and color palette choice.
Collaboration Features – rates the software’s functionalities that allow team members to work together, share documents, ideas and best practices. Includes tools such as: communication platforms (IM chat, VoIP, email, social media, phone); real-time features; attachment and association capabilities; and automatic task and contact associations.
Integration – rates the ability of the software to assimilate third-party applications and formats, especially popular productivity tools like Google Apps, Microsoft Office and Outlook and proprietary email apps. Also include connector apps that integrate the software to even more apps and APIs that allow developers to integrate their own apps to the software. May also include integration to older versions of the software.
Mobility – rates if the software has a mobile platform and which mobile OS it supports. Attributes to watch include: apps for iOS, Android, Windows Mobile, BlackBerry; mobile browser version; and specific mobile modules.
Ease-of-use – rates the level of difficulty in learning and using the software. Features to watch include: self-help tutorials; quick lookups; dashboard; drag-and-drop tools; intuitive behavior; search and data retrieval; formats and templates; and steps to perform a task.
Help & Support – rates the level of technical and customer support by vendor. Attributes to measure include: live support (chat); tickets; free and freemium support services; knowledge base support (PDF, recorded webinars, forum); and paid support plans.
Security – rates the software’s security infrastructure including the following features: enable/disable data access; password encryption; data backup; and official seals from reputable organizations that vouch for the software’s security.
Media Rating - averages the ratings by major review sites, such as: CNET, Gartner Vendor, MacWorld and PCMag.
We use our behavior-based Customer Satisfaction Algorithm™ to gather customer reviews, comments and opinions across a wide range of social media sites to help you make an informed buying decision.
Hover over the shapes to learn more
Our algorithm performs a wide-spectrum scan through all the most popular social media as well as blogs and websites to find customer reviews relevant to a specific product.
The behavior-based system collects all reviews that discuss a selected product filtering out comments and posts that do not feature a customer’s opinion about the product.
All gathered customer reviews are processed with a set of filters to extract key data from each review relevant to customer’s satisfaction including: detailed keywords analysis, social response signals and various meta data.
Collected data about users’ experience with the product are thoroughly analyzed using an algorithm that evaluates each processed factor as either positive or negative response from the customer.
After all partial data are analyzed and evaluated the system assigns a single customer satisfaction score to a product. It allows our users an easy and quick access to information on how many clients are satisfied with a product at the moment.