Online CRM lets you to boost bonds with potential customers at multiple levels and thereby set up a stable revenue stream or improve your merchandise sales. For example, you can separate potential customers into new, returning, devoted, mass, or ambassadors in accordance with their purchase history, buying patterns, priorities, reviews, as well as social mentions, among others. A good CRM solution gathers this data both from your prospect files and interactions via phone, email, social channels, and website visits, and processes the information into insights for a straightforward picture of your market. In addition to offering a buyer phone line, each online CRM program can let you to build a sales funnel, follow prospects, and carry out loyalty campaigns.
Selecting a suitable SaaS product from the scores of good quality apps out there can be a difficult task. To help you, we have created this quick primer. Find out if the SaaS provider offers the following benefits:
Reduced Cost: Most SaaS apps are pay as you go, and you don’t have to worry about additional investments for system maintenance or IT resources, upfront licensing fees, or in-house IT staff.
Fast Set-up Time and Minimized Risk: You should be able to implement the SaaS system quickly and easily. Make use of the free trial to learn if the platform fits your needs. If you pick a wrong program, you can bail out effortlessly with minimum losses.
Customization and Integration: Choose a provider that offers a wide choice of software packages and modules. You should be able to pay only for the features you use to meet the current requirements of your organization.
Security and Control: The platform should provide robust security. Pick a vendor whose databanks are more secure than those in your office to maximize the gains.
The Infrastructure: The provider should offer the necessary infrastructure so that you need not host anything in-house or require the support of internal IT resources.
Web Access: Your employees should be able to access data anywhere, anytime. To help them be productive on the go, choose a provider that offers mobile apps that are compatible with leading operating systems.
Consider all the six important aspects mentioned above to pick the perfect system for your needs.
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Main Functionality – rates the software’s ability to meet its main promise or USP.
Customization - Rates the software’s customization tools that allow the business to match the software’s functions to the business’ specific processes and current needs. Tools to watch include: custom reports; custom fields; custom business processes; logo insertions; and color palette choice.
Collaboration Features – rates the software’s functionalities that allow team members to work together, share documents, ideas and best practices. Includes tools such as: communication platforms (IM chat, VoIP, email, social media, phone); real-time features; attachment and association capabilities; and automatic task and contact associations.
Integration – rates the ability of the software to assimilate third-party applications and formats, especially popular productivity tools like Google Apps, Microsoft Office and Outlook and proprietary email apps. Also include connector apps that integrate the software to even more apps and APIs that allow developers to integrate their own apps to the software. May also include integration to older versions of the software.
Mobility – rates if the software has a mobile platform and which mobile OS it supports. Attributes to watch include: apps for iOS, Android, Windows Mobile, BlackBerry; mobile browser version; and specific mobile modules.
Ease-of-use – rates the level of difficulty in learning and using the software. Features to watch include: self-help tutorials; quick lookups; dashboard; drag-and-drop tools; intuitive behavior; search and data retrieval; formats and templates; and steps to perform a task.
Help & Support – rates the level of technical and customer support by vendor. Attributes to measure include: live support (chat); tickets; free and freemium support services; knowledge base support (PDF, recorded webinars, forum); and paid support plans.
Security – rates the software’s security infrastructure including the following features: enable/disable data access; password encryption; data backup; and official seals from reputable organizations that vouch for the software’s security.
Media Rating - averages the ratings by major review sites, such as: CNET, Gartner Vendor, MacWorld and PCMag.
We use our behavior-based Customer Satisfaction Algorithm™ to gather customer reviews, comments and opinions across a wide range of social media sites to help you make an informed buying decision.
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Our algorithm performs a wide-spectrum scan through all the most popular social media as well as blogs and websites to find customer reviews relevant to a specific product.
The behavior-based system collects all reviews that discuss a selected product filtering out comments and posts that do not feature a customer’s opinion about the product.
All gathered customer reviews are processed with a set of filters to extract key data from each review relevant to customer’s satisfaction including: detailed keywords analysis, social response signals and various meta data.
Collected data about users’ experience with the product are thoroughly analyzed using an algorithm that evaluates each processed factor as either positive or negative response from the customer.
After all partial data are analyzed and evaluated the system assigns a single customer satisfaction score to a product. It allows our users an easy and quick access to information on how many clients are satisfied with a product at the moment.