Online CRM allows you to boost rapport with potential customers at many levels and thereby set up a constant revenue stream or boost your product sales. For instance, you can separate potential purchasers into new, recurring, loyal, mass, or ambassadors according to their purchase records, buying patterns, preferences, comments, as well as social mentions, among others. A solid CRM system gathers this information both from your customer files and interactions via phone, email, social channels, and website visits, and processes the data into insights for a straightforward picture of your marketplace. In addition to offering a customer hotline, each online CRM solution will assist you to build a sales funnel, contact prospects, and carry out loyalty campaigns.
Disaster recovery and security are two important factors that need to be considered by SaaS buyers when evaluating potential vendors.
Many SaaS providers do not have a disaster recovery site. Therefore, ask the following questions to your shortlisted providers: How do you test your disaster recovery processes? What is your recovery time? How often do you test? Do you have dispersed infrastructure; are your chief site and your disaster recovery site situated in different geographical locations?
You need to be aware that many SaaS vendors do not use enterprise-grade infrastructure to deploy SaaS apps. Many systems have multiple providers. For example, there may be a firewall provider, an Internet provider, and a few others too in the mix. If an issue rears up, there is a lot of finger-pointing. This issue is common with on-premise IT applications. The solution is to decrease the number of providers so that there is answerability to ensure they take responsibility about performance.
Ask the potential SaaS vendors the following queries about security: Is your company SAS70 compliant? What security processes are used at your data centers? What security audits and guidelines does your firm follow? Who manages access and identity management, web application firewalls, log file management, and network connectivity?
Needless to say, take your time to research carefully and get the answers to the above queries before you invest in a suitable SaaS solution.