What is Social CRM Software?

You can use social CRM software to build deep and lasting relationships with your prospects and customers. This can help to boost your sales and revenue figures. Plus, you can place your customers into convenient categories for further interaction based on criteria such as their needs, buying habits, purchase backgrounds, feedback on your service or product etc. Social CRM software can collect useful data from your engagement with your buyers on multiple channels and provides you actionable insights that can help you get a clear picture of your customer base. You can also use the solution to contact potential buyers, create a sales funnel, and execute loyalty campaigns. For more information, you can read our comprehensive reviews of leading social CRM software apps and check out the current leader HubSpot CRM.

Top 12 Most Popular Social CRM Software

HubSpot CRM reviews
HubSpot CRM

Our Score 9.8

User Satisfaction 99%

HubSpot CRM is the winner of our 2017 Expert's Choice Award. It is a free CRM platform that offers a powerful set of tools that can transform the way your team works. Read Reviews

Pipedrive reviews

Our Score 9.7

User Satisfaction 100%

Pipedrive is the winner of our Expert's Choice Award. It is a personal sales manager for small, medium-sized, and large businesses that lets you close more deals and improve sales. Read Reviews

Freshsales reviews

Our Score 9.5

User Satisfaction 95%

Freshsales is the winner of our 2017 Great User Experience Award. It is a CRM tool designed to enable high-velocity teams to keep track of contacts while solving their queries. Read Reviews

bpm’online CRM reviews
bpm’online CRM

Our Score 9.3

User Satisfaction 100%

bpm'online is an award-winning process-driven CRM that helps you to perform right and coordinated actions in your sales, marketing, and service support. Read Reviews

Zoho CRM reviews
Zoho CRM

Our Score 9.4

User Satisfaction 92%

Zoho CRM is the winner of our 2015 Marketing Software Award. It enables you to track opportunities, forecast sales, efficiently manage contacts, and much more. Read Reviews

ProsperWorks reviews

Our Score 9.2

User Satisfaction 100%

ProsperWorks is an online CRM platform that is integrated with Google Apps and designed to be powerful yet simple to use. Read Reviews

Salesforce CRM reviews
Salesforce CRM

Our Score 9.5

User Satisfaction 99%

Salesforce CRM is a software app that lets you track all customer information and interactions in one location to follow more leads. Read Reviews

Insightly reviews

Our Score 9.4

User Satisfaction 98%

Insightly is the winner of our 2015 Best CRM Software Award. It is a service that integrates customer relationship with project management in mobile and social platforms. Read Reviews

Base CRM reviews
Base CRM

Our Score 9.2

User Satisfaction 98%

Base CRM is a software tool that helps you to improve your business productivity and sales by customizing your business sales stages and work processes. Read Reviews

Nimble reviews

Our Score 9.4

User Satisfaction 93%

Nimble is a software tool that allows you to combine your contacts, email, social, activities, and follow-ups in one place. Read Reviews

Nutshell CRM reviews
Nutshell CRM

Our Score 9.4

User Satisfaction 100%

Nutshell CRM is a platform that enables organizational departments to collaborate on leads and sales in real time, and improve the quality of their customer relationships. Read Reviews

PipelineDeals reviews

Our Score 8.9

User Satisfaction 100%

PipelineDeals is the winner of our Best CRM Software Award for 2015 and is one of the most popular online CRM applications in the market today. Read Reviews

How To Choose The Best Social CRM Software

We are all familiar with the benefits of CRM software, but what is really drawing a line in the sand these days is its social element. CRM programs no longer deal only with information, but put the accent on conversations being the core of quality business relationships. At their base, social CRM tools integrate data from conversational platforms and social media, and analyze social ROI in order to adopt marketing trends and strategies. Conversations are being monitored and engaged in, in order to enhance existing communications and to use the positive influence online channel activity. Social CRMs can either be independent programs, or supplements to a traditional CRM-as long as they convert conversational content into relevant information, they are a bonus for your management. But how to choose the best Social CRM software for enterprises and SMBs? Let this guide help you!

Get to know each product with free trial

The best way to go is to sign up for at least a few free trials or demo and basic unpaid plans from leading social CRM software providers. With that method you will have the opportunity to test the important elements and you will get a good comparison of the capabilities of each app. The best thing to do is to try the list of services that currently have the highest SmartScore rankings and Customer Satisfaction Rating in our social CRM software reviews, and choose the best social CRM software for your company: Insightly reviews, InStream, Zurmo CRM, Really Simple Systems CRM, Salesboom CRM, Converge Hub, and Highrise.

Targeted Businesses

The need to use a social CRM system is somehow default to every business, because despite of the fact that many businesses don’t have a face-to-face interaction with their customers, they still need to introduce a system that provides such on customer-to-customer level. Relationships can tell the story of a business even when the business is not involved, which is exactly why social CRM evolved to be the responsibility of entire teams and corporations.

  • Small Businesses. Starters and small businesses don’t exactly have the time to enhance customer relationship with social media, due the fact that they work in small teams. Social CRMs can be one of the backbones of their success because it doesn’t let a drop of information slip away, being at the same time an affordable cloud based solution that doesn’t require investments small companies can’t afford.
  • Medium Businesses. Medium business are the category where business is growing the fastest, and more and more customers need to be served every day. These companies purchase social CRMs in order to manage their increasing number of customer relationships, and to redirect costs from social marketing to more important aspects of their business.
  • Large Businesses. It’s no big secret that the success of large enterprises goes hand by hand with advanced CRMs, in particular such that summarize all of their resources and possibilities to push business in the right direction. Thanks to their CRM systems, large companies manage to engage thousands of customers at the same time, and to use the fusion of social and business processes to their advantage.

What are Examples of Social CRM Software?

  • Insightly: A popular CRM for small business with a robust feature suite including pipeline management, contact and task management to make your business more efficient.
  • Commence CRM: A comprehensive applications set including the traditional contact management, but also lead ranking, project management, and analytics. It is at the same time highly customizable and mobile friendly.
  • Zurmo CRM: A gamified CRM solution that combines project management with marketing automation, and is hosted in cloud to facilitate association with other CRMs and productivity tools.
  • InStream: A unique goal-centred CRM platform that combines email and data management, and offers many productivity tools for companies to create and maintain customer relationships.
  • SalezShark: An innovative platform that preserves valuable customer relationships, and has a variety of smart features to nurture conversions and to increase profit.

Types of Social CRM Software

Social CRM applications can be divided in few categories, depending on their features, advocacy, and the customer experience they provide:

  • Social Publishing Apps. Organizations and companies use these apps to develop social media marketing strategies, coordinate messages, and discover trends.
  • Social Media Engagement Apps. These apps ensure a continuous dialogue between the company and its customers, and monitor social media to determine where their brand has been mentioned.
  • Social Analytics Apps. The apps are an invaluable asset for comparative insight, meaning that they can identify success factors and provide feedback on the efficiency of customer service.
  • Internal Community Apps. They serve to enhance employee collaboration when contributing to a marketing project, or when attending a specific client. Some of them have external communication modules, used to serve customers and gather per-to-peer market research functions.
  • Product Advocacy Apps. These are the apps whose presence enables customers to contact directly their brand representatives, and to chat with them on social networks. They can be really helpful when it comes to customers’ product purchase decisions, or exposing content to the attention of search engines.

Key Features of Social CRM Software

Our detailed comparisons indicate that these are the basic features to expect from your next social CRM system:

  • Support for various social platforms. Social media networks emerge every day, followed up by a serious increase of CRM performance expectations. Responding to all of them is what makes CRM social: it must respond to your need to manage multiple accounts, and to develop social media platforms. Observed from the technical side, integrating a CRM with a social media platform is not difficult, which is why you’re entitled to request an array of integrations.
  • Analytics. How would the CRM be useful to you if you export data from social platforms, and turn to another program to analyze it? A great CRM has to be empowered to do its own analytics, either using its own tools or third-party plug-ins. In addition, social CRM analytics are advanced ones, meaning that the program is SEO empowered, performs behavioral and sentiment analysis, or compares prices to the benefit of busy marketers.
  • Brand monitoring. Excellent CRMs perform the exiting task of ‘following’ your brand around: whenever and wherever it has been mentioned or discussed, you will know that!
  • Super-powerful Lead Management features. The platform should include nothing less than Lead Management, Contact Management, Automated Address Books, Web to Load & Web to Contact, and Email Integrations.
  • Super-powerful Opportunity Management features. There should as well be a robust opportunity tracking suite, including Notes, Comments, Events, Filters, Custom Fields, Tags, Notifications, Followers, Sharing, and Linking contacts to opportunities.

Benefits of Social CRM Software

These are the benefits companies experience when using a solid social CRM platform:

  • Enhanced customer relationships. It is all about it! When a company doesn’t have a full picture on its data, its organizational capacity is hindered by the fact that it can’t serve customers properly. With a social CRM, the company gets to audit and track information to identify customers’ needs, and to keep an eye on pricing, contracts, or even personal information which helps it take communication on a whole new friendly level.
  • Integration of departments. We’re not sure whether there is such thing as a company where everybody knows what to do, but a good social CRM definitely gets close. Departments need to integrate seamlessly, so that a customer won’t even notice his request being transferred from one to another. It is just priceless to be able to skip the ‘We can’t handle your issue, sir, you’ll have to talk to my colleague’ part!
  • Improved marketing strategies. A clear insight on every part of the pipeline means at the same time monitoring the lead-to-sale process front to end.  This way, managers get to evaluate productivity by measuring time/resources spent by the company on every particular activity. So far, it proved to be the best way to monitor employee performance on individual basis.
  • Unified social notifications. Missing messages and requests on social networks is easy, even for an individual running a private profile. Social CRMs do the magic of highlighting incoming communications, and even better: they unite all of them in a single program. A great CRM is supposed to monitor all channels that are relevant to your business and stream notifications all together for you to respond both to requests and opportunities. An additional benefit is that you get to follow real-time profile updates.
  • Integration with existent contact records. Putting your social CRM in the centre of customer relationship maintenance means to sync it with your existent contact records. As a result, even the sales and marketing team will be involved in your customer relationships, and will engage into exiting opportunities and productive strategies.

List of Social CRM Software Companies

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Selected products (0)

Our Score Read More

Our review platform uses our special SmartScore™ algorithm to gather information about all the applications in the Social CRM Software category in orded to help you get the best possible application. It takes into consideration the following metrics: key components, collaboration possibilities, custom elements, integration, ease of use, customer support, security, support for smartphones and tablets, general media ratings. Currently, HubSpot CRM is the leader in this category and our experts are really satisfied with it. Following extensive research and analysis it had the best results among its competitors and our reviewers strongly suggest that you include it as one of the choices for your company.

User Satisfaction Read More

An overview of total user satisfaction with the solutions in our Social CRM Software category based on our unique algorythm that gathers customer reviews, comments and opinions across a broad set of social media platforms to help you make an educated buying decision.











Pricing Read More

Every vendor in the Social CRM Software category will have a different group of pricing plans for its product and each package will include a varied group of features. Below we list the general pricing for the most affordable plan provided for each service. Keep in mind that advanced features may have an extra cost.











Devices Supported Read More

A summary of what type of devices and operating systems are supported by these B2B services in the Social CRM Software category, including mobile platforms and web-based solutions.






Laguages Supported Read More

Check what languages and geographies are supported by the best B2B apps in the Social CRM Software category, including services aimed at international markets and created for multi-cultural groups of employees.

Pricing Model Read More

Learn what pricing plans are provided by the vendors in the Social CRM Software category to see which one suits your business requirements and budget best. Be aware that some services can support free or freemium accounts for you to try out first.


Monthly payment

One-time payment

Annual Subscription


Customer Types Read More

A brief look at what types of clients a selected B2B software in the Social CRM Software category is designed for, from small businesses and non-profits to large enterprises.

Small Business

Large Enterprises

Medium Business


Deployment Read More

An overview of what styles of service deployement are supported by every B2B vendor in the Social CRM Software category. Although the majority of modern SaaS solutions are cloud-based some solutions might offer an on-site deployment model too.

Cloud Hosted

On Premise

Open API