CRM Software (or Customer Relationship Management Software) is a software category that includes applications which help businesses build strong relationships with their customers, boost conversations, and improve revenue rates based on customer data coming from multiple interaction channels (phone calls, website visits, social interactions, and so on). Companies use them to process and analyze customer information, make use of disconnected data to depict opportunities, create sales funnels, and carry out loyalty campaigns. The biggest benefit of CRM software is that it allows you to categorize customers according to their expectations, and devote attention to prospective buyers. The highest performing solution in this category is HubSpot CRM.
The wide range of online CRM tools that are currently available in the market may seem a bit overwhelming seeing as most CRM software providers will advertise their software as the very best for your business. Nobody knows better than you, however, what works best for your company. So when you’re on the hunt for the best CRM tools you should keep in mind that it’s important you listen to yourself not the vendor.
Here is some useful information that gives you an overall picture of what is CRM software and a good view of what’s out there.
A good course of action is to sign up for at least a few free trial plans or demo from the vendors that are popular. With that method you will have the opportunity to test the important elements and you will get a good comparison of the capabilities of each app. The best thing to do is to try the list of services that currently have the highest rankings in our SmartScore and Customer Satisfaction Rating in our CRM software reviews to discover the best CRM software programs for small business: PipelineDeals, Salesforce, Zoho CRM, Pipedrive, Insightly reviews, Freshservice, Active Campaign, Teamgate, RelateIQ and TeamDesk. For information on leading apps, read our article on the top 10 CRM software.
Another sensible strategy would be to check out some of the free CRM software tools offered by some vendors who provide freemium or entirely free tools.
CRM is welcomed wherever there are customers, but that’s still too generalized and straightforward to say. Instead, we are going to mention few businesses that can benefit significantly:
Best customer relationship management systems happen to be enterprises’ most valuable assets, regardless of the industry they’re in. Unlike small and medium businesses focused on gaining more customers, large companies need a system that will maintain all of their current relationships and partnerships, making each of their customers feel as if he was the most important client the company has. At the same time, these systems provide a comprehensive overview of customers’ status and behavior, and track every interaction in order to reveal trends and opportunities. CRM tools are particularly recommended for online retail businesses, as they keep the sales pipeline updated with information, and store customer records in cloud.
Check out our article on the top 15 CRM solutions to get info on popular products in this category. You can also examine some comparisons of most popular solutions such as HubSpot CRM vs Salesforce to see how they fare agains each other. This is often the best approach to choosing the optimal software for the specific needs of your company.
Depending on their role, and dimension in which they can manage and maintain customer relationships, CRM software tools are classified in three separate groups:
Most quality solutions, such as Base CRM, share common features that help you perform basic relationship management processes, but they also vary in some features that address specific industries, business size, or specializations. These are the key features every CRM should posses:
We operate in an ultra-competitive market, which is why adopting powerful CRMs is more vital than ever before. If you’re still blowing hot and cold on the idea to purchase yours, these are the benefits you are missing on:
Aside from the basic features, many CRM software today have these latest features which can boost your marketing and sales. Here are a few of the latest trends that are worth investing in:
Aside from assessing the components and deployment, it’s also important to consider the following issues that may be critical to your business:
Useful CRM Stats
CRM research reveals that CRM solutions can help businesses save at least $75,000 in their marketing expenses. 69% of companies rate a CRM platform as more valuable to them compared to laptops and smartphones. A CRM report indicates that CRM can boost ROI up to 245% if enterprises integrate it smoothly with their business solutions. In addition, CRM gives an ROI of about $8.71 for every $1 spent on it.
It bears repeating that, as you browse through the various CRM solutions, remember to listen closely to what you need and you’re likely to get the right CRM software for your business.
Our Score 9.8
User Satisfaction 99%
Our Score 9.7
User Satisfaction 99%
Our Score 9.6
User Satisfaction 95%
Our Score 9.5
User Satisfaction 100%
Our Score 9.4
User Satisfaction 98%
Nimble is a software tool that allows you to combine your contacts, email, social, activities, and follow-ups in one place. Read Reviews
Our Score 9.4
User Satisfaction 92%
Our Score 9.4
User Satisfaction N/A%
Insightly is a service that integrates customer relationship with project management in mobile and social platforms. Read Reviews
Our Score 9.4
User Satisfaction 96%
Flexible online CRM platform for sales automation and collaboration. Read Reviews
Our Score 9.3
User Satisfaction 96%
Our Score 9.2
User Satisfaction 97%
Our review platform utilizes our certified SmartScore™ system to test all the applications in the CRM Software category so that we can help you pick the best possible solution. It includes the following aspects: individual functionalities, collaboration capabilities, custom elements, integrations with other services, intuitiveness, help & support, security, support for smartphones and tablets, ratings in media. At the moment, HubSpot CRM is the leader in this category and our experts are really satisfied with it. Following thorough evaluation it received the best results among its competitors and we strongly suggest that you consider it as one of the choices for your needs.
An overview of general user satisfaction with the software in our CRM Software category based on our unique algorythm that gathers customer reviews, comments and opinions across a broad range of social media platforms in order to help you make an educated investment choice.
Each vendor in the CRM Software category will provide a different set of pricing plans for its app and each package will include a unique group of elements. Below we list the general pricing for the cheapest plan offered for each product. Keep in mind that advanced features may cost extra.
An analysis of what kind of devices and operating systems are supported by these B2B tools in the CRM Software category, including mobile platforms and web-based solutions.
Find out what languages and geographies are supported by the popular B2B apps in the CRM Software category, including software intended for international markets and created for multi-cultural teams of employees.
Examine what pricing packages are offered by the vendors in the CRM Software category to check which one matches your business requirements and expenses best. Note that specific solutions can support free or freemium accounts for you to try out first.
An overview of what types of clients a specific B2B service in the CRM Software category is designed for, from small businesses and non-profits to big enterprises.
An overview of what kinds of product deployement are offered by every B2B vendor in the CRM Software category. While almost all modern SaaS services are cloud-based some services may offer an on-site deployment model too.
The gains of decent CRMs pattered the road for vulnerable and poorly competitive businesses long enough for us to know we can’t do without them. Darrell K. Rigby revealed in a Harvard Business Review interview that behind every company with outrageous reputation and flawless product delivery, there are these well-developed data gathering hubs which turn business decisions into productivity keys. A glance on the impressive CRM timeline will show there was more to CRM than a game of chance, and will reveal who exactly we ought to credit for our easy and streamlined interactions…
Long before they became standalone products, customer management services were embedded in marketing data collection and analytic programs. It was only in 1986 that a CRM-like service became available on the market, known under the name ACT!, and developed by Tim Siebel. ACT! looked nothing like trendy CRMs of today, but it paved the way for contact handling to contribute to sales automation, the thing Forbes considered to be the official start of the CRM race. Wiretech devoted a special post on CRM milestones which explains exactly how CRM diminished restriction between sales and marketing, and how it made it from a backend database into a system for interaction and communication. If you wish to go further and compare the bells and whistles of our time, you’d probably qualify it as your lead generator, team connector, analyzer, or mention some other CRM benefits.
Current CRMs have to value few pivotal moments in their development, such as the introduction of the CRM term by Gartner which believed the destiny of customer relationship software was already predictable on their summit in 2000. It seemed like a poor consolation, as 2001 and 2002 were not the ‘smooth start’ the organization had promised, but the deepest CRM black hole noted this far when all development drew back, and Siebel Systems and Oracle lost quarters of their revenue. The turnover happened when Microsoft decided to join the industry, integrating its products with Navision, and launching a CRM of its own.
Once revived, CRM underwent all sorts of innovations and development strategies, the most notable being its mobile optimization. An interesting Techcrunch article describes how CRMs came to be mobile-friendly and foresees them to be mobile-exclusive. Believe it or not, the first mobile CRM app was introduced in 1999, and it was called Siebel Sales Handheld (nowadays it’s an Oracle product).
2016 marked the peak of CRM development, where no limitations to as who can use it, how, or why exists. It is associated to a number of vital business operations, and has a bright, social, and cloud-exclusive future.