Customer Relationship Management (CRM) has revolutionized the sales industry. It has done a lot in cutting the paper trail and doing away with manual efforts and cold calls. Because CRM is a highly-organized system, everything is automated and traceable. Hannah, the vice president of a real estate company, is on the lookout for leading CRM software. They have allotted a budget for software investment and want only the best option in the market. She asks:
“What leading CRM software can you recommend for a real estate firm looking forward to increase sales and more interaction with our customers? Our selling approach verges from the traditional to the more modern. We have even put up Facebook and Twitter pages. Our belief is that our sales systems must be in tune with the times, where – more often that not – our clients are also getting to be increasingly mobile, not just confined to the space they call home and with extra cash to spend. Love to hear what you have to say.” Hannah, NV
Hello Hannah, leading CRM software offerings are often valued according to the host of features they offer. Depending on the scale of business, we rate the vendor based on the following factors: contact management, ease of use, mobility, multi-channel support, and integration capabilities.
Here we list our Top 5 picks which are also leaders in the industry:
This company pioneered Software as a Service (SaaS) which is cloud hosted and can be accessed by clients online or through web based applications. Because it’s on cloud, there’s very little start-up cost for clients who want to get into the system.
Features such as the analytics function, customized profiles of customers and organized tracking of all activities make it perfect for sales people. Usability and tech support are also a given.
This service is ideal for the small business which may want to focus on email marketing as a sales platform. Their powerful email tools can track recipients’ activity, social media updates and do automated follow-ups. Also regarded as one of their strengths iis e-commerce for customers who need to have web presence. They have the capacity to design shopping carts, coupon codes and product galleries for an instant website.
A well-reviewed component of this CRM is the ability to launch effective marketing campaigns with powerful automation and a user-friendly dashboard. The Social CRM functionality provides for a two-way engagement between the company and their customers in today’s popular social media like Facebook, Twitter and LinkedIn.
This CRM is advisable for companies already using Microsoft Office and provides easy integration with established Microsoft services like Outlook and Lync. User interface is friendly with drag-and-drop features. MobileAccess 5.0 , one of the notable CRM apps featured in this software easily syncs the system with iPhone, Android, Blackberry or any handheld device you may have.
SAP, as a top company, is known for their backend solutions and this time they have a CRM product seeking to address the whole business process. When subscribing, they will link you up with one of their Consultants to customize the system for you. While availing of the basic CRM package, you will also be given the choice to expand to other modules. For example, your sales & marketing subscription can be expanded to include other departments of the company such as HR, procurements, logistics, IT and the like.
Finally, to help you in your choice for the leading CRM software , this ZDNet article on The Best CRM Suite expounds on the latest developments in the CRM industry.
How to choose best CRM software is a difficult task for any company wanting to invest in such a setup but our side-by-side comparison of the wide array of good choices available in the market today should help you make the decision. When in doubt, ask for a thorough demo!
FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.