Ray, the manager of a local mid-sized wholesale shop in New Jersey, is wondering which businesses use CRM software applications. He is wondering whether CRM solutions have real benefits for businesses and whether he should convince the owners of the shopping store to use a CRM application. He asks—
“Hi, I have heard so much from the news and the Internet how beneficial using CRM applications are for business. I begin to think that maybe our wholesale shop here in New Jersey should have one too to answer some of our business needs. My question is: which businesses do actually use CRM applications? Should our wholesale shop really use one? Maybe if you can tell me which businesses use these applications, then maybe I can persuade the owners to at least consider buying one to raise sales and improve our service.” – Ray, NJ
Thanks for asking, Ray. You are not alone in raising this question to us. By the way, if in case you want to improve and streamline your accounting system in your workplace, you may want to read this side-by-side comparison of the best accounting applications for small business.
In essence, CRM software applications are simply a set of productivity tools and processes created to organize, streamline, manage, review, and track various prospects throughout an entire sales or business lifecycle. Various enterprise CRM solutions offer great benefits to various B2B businesses. Some traditional CRM software solutions are installed on the company’s PCs or servers, while some applications are web-based or cloud-hosted. Some applications offer simple productivity features, while some perform complicated multi-tasking operations to boost efficiency in the workforce and increase sales. Many of these applications have a cost; while some are to download and use.
Below is a quick checklist of the type of businesses that could benefit from using such applications.
To know more how your business can benefit from using CRM software applications, read this article “Why use CRM?” posted on the Microsoft Business Center. If you are also interested in learning more about the future of CRM and what it means for your business, check out our “Cloud 2.0—Impact on CRM” guide.
To know more about CRM read these helpful guides: when should you use crm software programs?; the best crm software that is cloud hosted; and 5 questions to ask before signing up for crm online software.
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